Social media is a budding platform, and every month, an innovative application comes to steal the show. Recently, text-based apps have been trending, and a new one made it to the front line — Threads. This social media application is making waves because of its similarity to Twitter and because it is an app from Meta — one of the famous technology conglomerates operating prominent applications like Facebook and Instagram.
Text-Based Social Media Apps
Social media apps are becoming increasingly popular among the masses due to the rise of mobile devices and free internet. Additionally, people utilize social media as it is an excellent tool for connecting with family, customers, clients, and colleagues. A study predicts that by 2025, there will be 4.41 billion social media users worldwide.
The advent of social media began with text-based platforms such as Facebook and Twitter, which led to image-based platforms such as Instagram and Pinterest, as well as video-based platforms such as TikTok. Social media apps create a buzz even today with innovative platforms, giving the audience unique features. These apps benefit the wider community of social media application development.
Twitter was one such app that was believed to be the home of text-based, real-time conversations. Popular celebrities, government authorities, politicians, philanthropists, and the masses use Twitter to put forth their views and opinions. The emergence of Threads is looked upon as the dethroning of Twitter. Only time will be able to determine how much of it is accurate.
Primary Features of Text-Based Social Media Apps
Let’s look at some of the features of text-based social media apps to gain a deeper understanding.
Infinite scroll
This feature is one of the path-breaking discoveries of all time for social media apps. You can keep on scrolling the screen and will find new things. This helps in satiating the never-ending thirst for new content on the app.
Personalized content
With the help of hyper-involvement in artificial intelligence and machine learning, the app will provide personalized content for you. A study showed that 74% of users feel annoyed if the content on the app is not personalized.
Social reward
Humans are social animals, and everyone feels likable if others hear or appreciate them. People can share posts, comments, and emojis using social media apps to engage in a satisfying conversation.
Real-time sharing
Social media apps provide a real-time platform to share multimedia files. Most social media apps have a separate messaging feature through which users can send files of different formats to their friends and followers.
Multi-lingual
Social media apps work globally, and that is why they have a feature of multi-lingual support. They support every major language of the world so that the users can easily share their opinions and attract followers from their region.
Impact of Social Media on Business
Statistics show that currently, 4.48 billion people are using social media worldwide, out of which 99% access apps through mobile devices and only 1.32% access websites or social media platforms via desktop exclusively. Due to its extreme availability and usage by the masses, businesses have started utilizing social media applications for their benefit.
The world of business has changed a lot with the emergence of technology and the Internet. And now, with the proliferation of social media apps, several professional social networks have emerged that are meant for official connection and networking — for instance, LinkedIn and Indeed. A study revealed that 70% of employees research potential job candidates using social media apps.
Social media is also improving the sales and marketing strategies of a business. Promotional campaigns have changed since social media apps started marketing products and services through innovative posts. Various brands are trying their hands on social media marketing because most of the target market view and engage with the apps. It is better to influence the audience on the apps and gain more business.
Final Thought
Information is power, and social media applications distribute all kinds of information to the audience through various channels, be it Twitter, Facebook, Instagram, or Threads. The information is available at the click of a button, and with new social media apps coming up, there are limitless bounds in the distribution of information.
A study stated that Threads reach 1 million users within an hour. Due to its close relationship with two of the most popular social media platforms — Facebook and Instagram — it became one of the fastest-growing social media applications. It is still evolving and updating its features. The future is filled with innovative ideas for social media apps, and no one can predict what it holds for businesses and consumers.
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